History of Steve Jobs

Steven Paul Jobs ( February 24, 1955 – October 5, 2011) was an American businessman and visionary widely recognized (along with his Apple business partner Steve Wozniak) as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc. Jobs was co-founder and previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of the Walt Disney Company in 2006, following the acquisition of Pixar by Disney.

In the late 1970s, Apple co-founder Steve Wozniak engineered one of the first commercially successful lines of personal computers, the Apple II series. Jobs directed its aesthetic design and marketing along with A.C. "Mike" Markkula, Jr. and others.

In the early 1980s, Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa (engineered by Ken Rothmuller and John Couch) and, one year later, of Apple employee Jef Raskin's Macintosh. After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets.

In 1986, he acquired the computer graphics division of Lucasfilm Ltd, which was spun off as Pixar Animation Studios. He was credited in Toy Story (1995) as an executive producer. He remained CEO and majority shareholder at 50.1 percent until its acquisition by The Walt Disney Company in 2006,making Jobs Disney's largest individual shareholder at seven percent and a member of Disney's Board of Directors. Apple's 1996 buyout of NeXT brought Jobs back to the company he co-founded, and he served as its interim CEO from 1997, then becoming permanent CEO from 2000, onwards, spearheading the advent of the iMac, iTunes, iPod, iPhone, and iPad. In buying NeXT, Apple also "acquire the operating system that became Mac OS X." From 2003, Jobs fought an eight-year battle with cancer, and eventually resigned as CEO in August 2011, while on his third medical leave. He was then elected chairman of Apple's board of directors.

On October 5, 2011, around 3:00 p.m., Jobs died at his home in Palo Alto, California, aged 56, six weeks after resigning as CEO of Apple. A copy of his death certificate indicated respiratory arrest as the immediate cause of death, with "metastatic pancreas neuroendocrine tumor" as the underlying cause. His occupation was listed as "entrepreneur" in the "high tech" business.

Early Life and Education

Steven Paul Jobs was born in San Francisco in 1955, and adopted at birth by Paul Reinhold Jobs (1922–1993) and Clara Jobs (1924–1986). Clara's maiden name was Hagopian. When asked about his "adoptive parents," Jobs replied emphatically that Paul and Clara Jobs "were my parents." He later stated in his authorized biography that they "were my parents 1,000%."[

The Jobs family moved from San Francisco to Mountain View, California when Steve was five years old. Paul and Clara later adopted a daughter, Patti. Paul Jobs, a machinist for a company that made lasers, taught his son rudimentary electronics and how to work with his hands. Clara was an accountant, who taught him to read before he went to school. Clara Jobs had been a payroll clerk for Varian Associates, one of the first high-tech firms in what became known as Silicon Valley. Asked in a 1995 interview what he wanted to pass on to his children, Jobs replied, "Just to try to be as good a father to them as my father was to me. I think about that every day of my life."

During World War II, Paul Jobs joined the Coast Guard and "ferried troops around the world for General Patton. I think he was always getting into trouble and getting busted down to Private,'' Jobs said. A machinist by trade, his father worked hard and was "a genius with his hands."

Jobs told an interviewer, "I was very lucky. My father, Paul, was a pretty remarkable man.'' When his son was five or six, Paul Jobs sectioned a piece of his workbench and gave it to Jobs, saying "'Steve, this is your workbench now.' And he gave me some of his smaller tools and showed me how to use a hammer and saw and how to build things. It really was very good for me. He spent a lot of time with me... teaching me how to build things, how to take things apart, put things back together. Jobs also noted that while his father "did not have a deep understanding of electronics he'd encountered electronics a lot in automobiles and other things he would fix. He showed me the rudiments of electronics and I got very interested in that.

Jobs attended Monta Loma Elementary, Mountain View, Cupertino Junior High and Homestead High School in Cupertino, California. He frequented after-school lectures at the Hewlett-Packard Company in Palo Alto, California, and was later hired there, working with Steve Wozniak as a summer employee. Following high school graduation in 1972, Jobs enrolled at Reed College in Portland, Oregon. Although he dropped out after only one semester, he continued auditing classes at Reed, while sleeping on the floor in friends' rooms, returning Coke bottles for food money, and getting weekly free meals at the local Hare Krishna temple. Jobs later said, "If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts.

Early Career

In 1974, Jobs took a job as a technician at Atari, Inc. in Los Gatos, California. He traveled to India in the summer of 1974 to visit Neem Karoli Baba at his Kainchi Ashram with a Reed College friend (and, later, an early Apple employee), Daniel Kottke, in search of spiritual enlightenment. However, when they got to the Neem Karoli ashram it was basically deserted after Neem Karoli had died earlier in the year. Then they made a long trek up a huge dry riverbed to an ashram of Hariakhan Baba. In India, they spent a lot of time on endless bus rides from Delhi to Uttar Pradesh and back, then up to Himachal Pradesh and back.

Jobs left India after staying for seven months and returning to the US ahead of Daniel Kottke, with his head shaved and wearing traditional Indian clothing. During this time, Jobs experimented with psychedelics, calling his LSD experiences "one of the two or three most important things [he had] done in [his] life". He later said that people around him who did not share his countercultural roots could not fully relate to his thinking

Jobs returned to Atari and was assigned to create a circuit board for the game Breakout. According to Atari co-founder Nolan Bushnell, Atari offered $100 for each chip that was eliminated in the machine. Jobs had little interest in or knowledge of circuit board design and made a deal with Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari, Wozniak reduced the number of chips by 50, a design so tight that it was impossible to reproduce on an assembly line. According to Wozniak, Jobs told Wozniak that Atari gave them only $700 (instead of the offered $5,000) and that Wozniak's share was thus $350. Wozniak didn't learn about the bonus until about ten years later, but said that had Jobs told him about it and said he needed the money, Wozniak would have given it to him.

Jobs began attending meetings of the Homebrew Computer Club with Wozniak in 1975. He greatly admired Edwin H. Land, the inventor of instant photography and founder of Polaroid Corporation, and explicitly modeled his career after him.

Apple Computer

Jobs and Steve Wozniak met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. In 1976, Woz invented the Apple I computer. Jobs, Wozniak, and Ronald Wayne founded Apple computer in the garage of Jobs's parents in order to sell it. They received funding from a then-semi-retired Intel product-marketing manager and engineer A.C. "Mike" Markkula, Jr. As Apple continued to expand with Wozniak's next version, the Apple II, the company began looking for an experienced executive to help manage its expansion.

In 1978, Apple recruited Mike Scott from National Semiconductor to serve as CEO for what turned out to be several turbulent years. In 1983, Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world? Apple president Mike Markkula also wanted to retire and believed that Jobs lacked the discipline and temperament needed to run Apple on a daily basis and that Sculley's conventional business background and recent successes would give a more favorable image.[citation needed]


In the early 1980s, Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Apple Lisa. One year later, Apple employee Jef Raskin invented the Macintosh.

The following year, Apple aired a Super Bowl television commercial titled "1984". At Apple's annual shareholders meeting on January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience; Andy Hertzfeld described the scene as " The Macintosh became the first commercially successful small computer with a graphical user interface.

While Jobs was a persuasive and charismatic director for Apple, some of his employees from that time described him as an erratic and temperamental manager. An industry-wide sales slump towards the end of 1984, caused a deterioration in Jobs's working relationship with Sculley as well as layoffs and disappointing sales performance. An internal power struggle developed between Jobs and Sculley. Jobs kept meetings running past midnight, sent out lengthy faxes, then called new meetings at 7:00 am.

The Apple board of directors instructed Sculley to "contain" Jobs and limit his ability to launch expensive forays into untested products.[citation needed] Sculley learned that Jobs—believing Sculley to be "bad for Apple" and the wrong person to lead the company—had been attempting to organize a boardroom coup and on May 24, 1985 he called a board meeting to resolve the matter. Apple's board of directors sided with Sculley and removed Jobs from his managerial duties as head of the Macintosh division. Jobs resigned from Apple five months later and founded NeXT Inc. the same year.

In a speech Jobs gave at Stanford University in 2005, he said being fired from Apple was the best thing that could have happened to him; "The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life." And added "I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful-tasting medicine, but I guess the patient needed it.

NeXT Computer

After leaving Apple, Jobs founded NeXT Computer in 1985, with $7 million. A year later, Jobs was running out of money, and with no product on the horizon, he appealed for venture capital. Eventually, he attracted the attention of billionaire Ross Perot who invested heavily in the company. NeXT workstations were first released in 1990, priced at $9,999. Like the Apple Lisa, the NeXT workstation was technologically advanced, but was largely dismissed as cost-prohibitive by the educational sector for which it was designed. The NeXT workstation was known for its technical strengths, chief among them its object-oriented software development system. Jobs marketed NeXT products to the financial, scientific, and academic community, highlighting its innovative, experimental new technologies, such as the Mach kernel, the digital signal processor chip, and the built-in Ethernet port. Tim Berners-Lee invented the World Wide Web on a NeXT computer at CERN.

The revised, second-generation NeXTcube was released in 1990, also. Jobs touted it as the first "interpersonal" computer that would replace the personal computer. With its innovative NeXTMail multimedia email system, NeXTcube could share voice, image, graphics, and video in email for the first time. "Interpersonal computing is going to revolutionise human communications and groupwork", Jobs told reporters. Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by the development of and attention to NeXTcube's magnesium case. This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of NeXTSTEP/Intel. The company reported its first profit of $1.03 million in 1994. In 1996, NeXT Software, Inc. released WebObjects, a framework for Web application development. After NeXT was acquired by Apple Inc. in 1997.

Management Style

Jobs was a demanding perfectionist who always aspired to position his businesses and their products at the forefront of the information technology industry by foreseeing and setting trends, at least in innovation and style.

He summed up that self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007, by quoting ice hockey player Wayne Gretzky:

There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very very beginning. And we always will.

Much was made of Jobs's aggressive and demanding personality. Fortune wrote that he was "considered one of Silicon Valley's leading egomaniacs". Commentaries on his temperamental style can be found in Michael Moritz's The Little Kingdom, The Second Coming of Steve Jobs, by Alan Deutschman; and iCon: Steve Jobs, by Jeffrey S. Young & William L. Simon. In 1993, Jobs made Fortune's list of America's Toughest Bosses in regard to his leadership of NeXT.

Cofounder Dan'l Lewin was quoted in Fortune as saying of that period, "The highs were unbelievable ... But the lows were unimaginable", to which Jobs's office replied that his personality had changed since then.

In 2005, Jobs banned all books published by John Wiley & Sons from Apple Stores in response to their publishing an unauthorized biography, iCon: Steve Jobs. In its 2010 annual earnings report, Wiley said it had "closed a deal ... to make its titles available for the iPad." Jef Raskin, a former colleague, once said that Jobs "would have made an excellent king of France", alluding to Jobs's compelling and larger-than-life persona. Floyd Norman said that at Pixar, Jobs was a "mature, mellow individual" and never interfered with the creative process of the filmmakers.

Jobs had a public war of words with Dell Computer CEO Michael Dell, starting[when?] when Jobs first criticized Dell for making "un-innovative beige boxes". On October 6, 1997, in a Gartner Symposium, when Michael Dell was asked what he would do if he owned then-troubled Apple Computer, he said "I'd shut it down and give the money back to the shareholders." In 2006, Jobs sent an email to all employees when Apple's market capitalization rose above Dell's. The email read:

Team, it turned out that Michael Dell wasn't perfect at predicting the future. Based on today's stock market close, Apple is worth more than Dell. Stocks go up and down, and things may be different tomorrow, but I thought it was worth a moment of reflection today. Steve.

Inventions and Designs

His design sense was greatly influenced by the Buddhism which he experienced in India while on a seven-month spiritual journey. His sense of intuition was also influenced by the spiritual people with whom he studied.

As of October 9, 2011, Jobs is listed as either primary inventor or co-inventor in 342 United States patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages. Most of these are design patents (specific product designs) as opposed to utility patents (inventions).[88][89] He has 43 issued US patents on inventions. The patent on the Mac OS X Dock user interface with "magnification" feature was issued the day before he died.